Experiences with social media audits and strategy builds includes…
Unique social audit process: Developed an unique social media audit process that reviews a brand’s current social presence, competitors and aspirational brand social profiles, industry best practices, and SWOT analysis.
Strategy build: by taking the findings from the audit, I develop a detailed strategy based on a brand’s desired outcome of investing in a social presence. I focus heavily on establishing the purpose of each social channel, social channel profile optimization, establishing benchmarks, and linking competitive content strategies to each channel.
Professional presentations: Upon the completion of the social audit and strategy build, I am able to present the key takeaways for a brand before either implementing the updates or training a team on how to do so.
Experience with social media includes…
Social Media Management: account set up, growth, merging, customer service set up, content scheduling
Social Media Strategy: profile optimization, content calendar creation, follower growth strategy, “boosting” prioritization, content (video, photo, graphic artwork) creation, monthly reporting
Paid Social Media Strategy: ad channel strategy, imagery planning, copy writing, budget allocation, timeline execution
“Live” Events: live coverage of events, Facebook Live, Instagram Live, live blogging
Influencer Marketing: coordination of influencer outreach, influencer interaction
SPEAKING ENGAGEMENTS + BLOGGING
Sought-after public speaker and blogger for marketing-related topics. Experiences with project management include…
Speaker: Presented to audiences of 500+ on the following topics:
Social Media Marketing
E-Commerce
Branding
Content Marketing
Personal Branding
Experiences as panel speaker and individual presenter.
Moderator: Panel moderator and event coordinator.
Guest Blogger: Blogger on topics relevant to social media and content marketing.
Blogs: Hearst Bay Area, Feedonomics
Experiences in brand strategy include…
Online presence: SEO audit, social footprint strategy and clean up, website rebuild
Brand launch: new-to-market launches, rebranding launches, acquisition announcements, partnership announcements
General Branding: messaging, creative, story-boarding, multi-brand consolidations
Experiences with content marketing strategy includes…
Customer Journey: research, planning, mapping, integration into overall marketing strategy
Content Calendar: creation, planning, reporting
Content Creation: photography, graphics, video, blogging
Blogging Capabilities: interviews, live coverage, reviews, listicles, best practices
Reporting: weekly & monthly metrics, KPIs, presentations
Experiences with project management include…
Project scope setting: review of desired outcome, deliverables, KPI setting, goal setting, task assignments
Client interaction: check-in meetings, presentations
Timeline creation: interwinding cross-channel deliverables
Project presentations: sales presentations, subject matter expert presentations, strategy presentations, campaign reporting presentations
Experiences with crisis management includes…
Communication Strategy: building crisis strategy for SMBs and corporate businesses, focuses on developing a process of communication and approvals in advance of a crisis.
Crisis Management: in the case of a crisis, I have experience communicating with and managing teams that need to adjust marketing plans, product plans, and executive responses.
